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BT has joined forces with the Football Foundation to create a new initiative aimed at helping people of all ages connect with the ‘digital society’.
Based on the success of the Playing for Success educational programme, the new Communicating for Success (CfS) project hopes to make learning more accessible through sports.
Each one of the CfS hubs based in Doncaster, Newham, Ipswich, Manchester, Newcastle, Plymouth, Portsmouth and Birmingham, will be run by teachers but supported by local volunteers from BT who can add extra value to the projects by mentoring and coaching participants.
The Prime Minister Gordon Brown has hailed the launch which will see thousands of young people and adults equip themselves for the skilled jobs of the future.
He said: ‘The Communicating for Success programme is an exciting and innovative partnership between BT and the Football Foundation, which will utilise the power and reach of football to help encourage more people to learn IT skills.
‘For people of all ages who have not yet had the chance to learn to use computers and the Internet, this initiative will give them the chance to learn those vital skills while they enjoy their love of football and other sports.’
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